Introduction

Like most websites, the WEX websites and other online apps use cookies and web beacons. “Cookies” are small pieces of data sent to and retrieved from an individual’s browser. Cookies are used to store information about an individual or their device (computer, mobile or tablet) and enable us to present them with a more personalised enhanced browsing experience.

In addition to cookies, we deliver “web beacons” through our Site and through emails we send you. Web beacons are small graphic images that may not be visible to Site visitors that collect information about Site usage on an anonymous basis. In some cases, anonymous data may be transmitted to third-party advertising networks. We use web beacons for our own internal analytics, to better understand the ways users interact with our website, and to determine whether a particular email was received and opened.

This cookies policy applies to those of our websites and apps on which it is displayed, including any client login areas of those websites.

By continuing to use our websites and apps, an individual accepts that cookies will be set on their device, as outlined in this cookies policy.

How we use cookies

Our websites use cookies in order to offer a more tailored experience in the future, by understanding and remembering an individual’s particular browsing preferences, and for marketing purposes.

Many cookies on our websites perform essential functions and enable users to move around our websites and use their features; for example, when users log in to their account, they remember the information in the account. We refer to these cookies in this policy as “strictly necessary cookies“.

Other cookies are not essential but they help us understand how our websites are used by visitors, so that we can improve what we do online. We use analytics tools for this. They look at things like how long our websites take to load, how they are used, and what information visitors to our sites look at most. This helps us to improve the way our websites work, for example, by ensuring that users find what they are looking for easily. They also help identify any parts of our websites that aren’t working as well as they should – so we can fix things and make our websites better for users. We refer to these cookies in this policy as “performance cookies“.

Additional cookies allow our websites to recognise you when an individual returns to our websites. This enable us to remember choices that they make (such as their user name, language or the region they are in) and provide enhanced, more personal features. We refer to these cookies in this policy as “functionality cookies“.

Cookies can also be further categorised depending on if they are session cookies or permanent cookies:

  • Session cookies: these cookies expire when the individual closes their browser (or if they are inactive for a certain time).
  • Permanent cookies: these cookies persist even when the browser is closed. They are used to remember an individual so that they don’t have to re-enter passwords and login information every time they visit a website.

Internet advertising

We may display interest-based advertising using information an individual makes available to us when they interact with our websites, content, or Services. Interest-based ads, which may sometimes be referred to as personalised or targeted ads, are displayed based on information from activities that the individual undertakes on our websites, such as transactions, use of devices, apps or software, visiting sites that contain our content or ads or interacting with our tools.

Cookies enable us to learn about the ads that are viewed, which ads are clicked on, and other actions the individual may take on our websites and as well as other sites. This allows us to provide more useful and relevant ads. For example, if we know what ads an individual has already been shown then we can try to avoid showing them the same ones repeatedly. Any interest based ads that we show on our websites or any other website are based on information from an individual’s interaction and will not be associated with the individual’s identity.

Types of cookies we use

The table below sets out detailed information on the cookies we use and the purposes for which we use them:

Cookie (name) Purpose Description Duration
_dc_gtm_UA-# Performance Used by Google Tag Manager to control the loading of the Google analytics script tag. Session (Removed when the browser is closed)
_ga Performance Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gid Performance Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Session (Removed when the browser is closed)
collect Performance Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. Session (Removed when the browser is closed)
ads/ga-audiences Performance Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Session (Removed when the browser is closed)
pardot Performance Used to provide insight into the website usage by the visitor, helping us to improve our website. Session (Removed when the browser is closed)
r/collect Performance Used to send data to Google Analytics about the visitor’s device and behaviour. It tracks the visitor across devices and marketing channels. Session (Removed when the browser is closed)
visitor_id# Performance Used to provide insight into the website usage by the visitor, helping us to improve our website. 10 years
visitor_id#-hash Performance Used to provide insight into the website usage by the visitor, helping us to improve our website. 10 years
NID Functionality Used by Google to save preferences such as preferred language, how many search results you wish to have shown per page and whether or not Google’s SafeSearch filter should be enabled. 6 months
_gat_UA# Functionality Used by Google Analytics to throttle request rate. Used in file analytics.js. 1 minute
Lpv29622 Performance Used to provide insight into the website usage by the visitor, helping us to improve our website. Session (Removed when the browser is closed)

 

How to control and delete cookies

When an individual first visits our website they will have been presented with a banner confirming that we set cookies, providing them with a link to this cookies policy, and informing the individual that by continuing to browse the website they agree to our use of cookies.

An individual can restrict or block the cookies set by us by editing their browser settings. The “Help” function within their browser should tell them how to do so. However, if they use their browser settings to block all cookies (including essential cookies), they may not be able to access all or parts of our websites or to use all the functionality provided through our websites.

If an individual is visiting our websites from a tablet or mobile device, they should refer to their tablet or handset manual to find out more about how to delete cookies.

Last updated: June 20, 2019